How to Build a Practical Marketing Budget for Your SME
Two ways to set a marketing budget, a channel mix that suits a few thousand ringgit a month, what RM2,000 and RM5,000 plans realistically buy, and a five-column sheet to track results.
Business Insights
Knowledge That Supports Better Business Decisions.
Practical guidance, business perspectives and educational resources on the issues that matter to Malaysian entrepreneurs and SME owners, from financial management and operational efficiency to business strategy and sustainable growth.
How to Identify Your Ideal Customer in Malaysia
A practical way for Malaysian SMEs to profile their most profitable customers from their own sales records, and to find more of them on WhatsApp, social media, marketplaces and Google.
Improving Customer Retention for Malaysian SMEs
Repeat customers cost less than new ones. Learn how to measure your repeat rate, run a basic loyalty scheme, follow up on WhatsApp and recover complaints, with a worked RM example for a bakery.
Measuring Marketing Performance: Four Numbers Every SME Should Track
Likes are not sales. Learn the four marketing numbers an SME should track, and how to collect them with a lead sheet, UTM links, Google Business Profile and Meta Ads Manager.